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Discussion with Yahzarah (Artist Of The Month)
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With independent soul music being the in thing right now, I wondered
if I could talk with one of my favourite indie soul artists, Yahzarah.
Now in 2006, she has reinvented herself as ‘Ms. Purple St. James’, but
to me she is always Yahzarah. Songs like ‘Friday’, ‘Baby Love’ are
rock orientated, and then to romantic organic soul tunes like ‘Love Is
You’ and the more jazzier ‘Natural’ from her debut album ‘Hear Me’,
show us how beautiful this talented soul is. Her answers showed love,
humour and inspiration, I first gave her an over blown compliment
saying that her talents sometimes outshine Erykah Badu’s on stage, she
said ‘I ain’t touching the first part man (laughs out loud)’, she
continues ‘E’s spotlight leaves when she does. Yah’s (Ms. Purple St
James) spotlight leaves when she does as well. I’m sure you were
coming from a good place with that statement. But statements like that
one breed insecurities in this very competitive biz and make it hard
for sisters like me to be treated fairly’. At fist I thought I had
offended her, so not a good start to an interview! I meant it with
good intentions and luckily she noticed that when she said ‘all with
love though’. I followed up my statement with another fairer
compliment saying that I will always support her music. I asked her
how she was and her music. ‘Now that I’ve got that out the way…my
music and I are doing great.
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I am enjoying being my own boss and
writing music that I feel. I’ve been doing some song writing and
production for other artists but concentrating mostly on my EP that
introduces my new name (“Purple St. James”) and sound’. She continues
with her very full answer, ‘I know your wondering why I decided to
change my name and what “Purple” is about. Truth is…I needed wiggle
room to be and sing whatever I wanted with no boxes. I used to sing
under Purple for different projects and as I have grown, the name has
grown to be me’. I was now thinking, well what is going to happen to
the lovely Yahzarah? ‘I will always love Yahzarah. For goodness sakes,
it is the name I derived from both of my Grandmother’s names. So, I
give it much respect. However, I wrestled with life a bit and when I
came out on the other side I was Ms. St James. I give no apologies. I
just believe that folks will rock with me under my newest
incarnation’. She goes on to talk in detail about the producers and
collaborations of her new EP. ‘Look to hear me giving you the best of
me on this upcoming EP. Some of the producers involved are Ski Beatz
(Jay Z, Camp Lo, Fat Joe, 50 Cent, Jean Grae, Lil Kim,
www.skibeatz.com), Steve McKey & Tone Witfield (Kindred, Vivian Green
and Bilal Oliver), and Nandi Willis (Donell Jones, Carlos Santana,
Anthony Hamilton, 9th Wonder, Little Brother, Destiny’s Child, and Jay
Z) I am looking forward to giving the music to my fans. If you want to
hear more of the new music go to www.myspace.com/yahzarah. And look
for the show in your city soon’. Then I wanted to ask her if she had
any UK planned. ‘I am working on putting together a UK tour as we
speak. I would love to do the Jazz Café. So keep checking my site
(www.myspace.com/yahzarah to see what I’m doing and when I’ll be in
the UK’. After mentioning Badu in the first paragraph of the
interview, I wanted to find out if she ever stays in touch with Badu
and also was interested to know what her current life situation,
Yahzarah says ‘I don’t stay in touch with Ms. Badu much but I have
been enjoying the direction she’s going in and wish her much love in
life. And about my current situation…I lovingly and respectfully say
that I do not discuss my personal life. Ya’ll get enough of my biz in
my music (laughs out loud)’. What are Yah’s thoughts on mainstream
black music I wondered ‘I believe that every story should be heard so
I don’t have much to say about the music of others; I believe that the
stories of my people are broad and colourful, some to be proud of and
some not to be proud of, but all to be told with balance. What I
believe the problem is not in black music; it’s the lack of balance in
what stories are being allowed to be heard and which ones are not’.
She proceeds, ‘If all you are allowed to hear is candy music, then all
you want is a candy life filled with things and no substance, pimping
with no promise. I believe, however, that a revolution is coming and
folks will want more soon and will demand it’. I referred to her music
saying that I appreciate her honesty and organic sound, being a
musician I wanted to find out if there was a method to making this
music, she bluntly replied ‘There is no method. I’m just a bad liar.
So, I better tell the truth or it comes out in the music’. She starts
to discuss with me her thoughts on financial living for independent
soul artists, ‘I’ll say this…in order to gain the type of notability
that opens the door to financial stability in this business, you need
mass media and distribution, and a megawatt team, three of the things
that mostly go to candy music because it can be branded and used to
advertise. So, it’s important to not always have your complete focus
on just being the artist because the mass media route can be rough if
you want to have complete freedom. Secondly, some of the fault can be
found in the insecurities of other artist. I have friends in the
industry who have had nightmare experiences just trying to work with
other artist. Sometimes the artists are scared that you may steal
their spot or shine too bright, and will not want you on a bill, or
will work to try to keep fellow artists from getting heard’. She
continues ‘While I am not suggesting that "their ice is colder", it's
interesting that white artist don't seem to be as afraid of endorsing,
touring with new talented artists, or putting one another on, and I
believe that is why you've seen them be able to continue to work and
thrive together. I believe that if "we" can get pass this issue and
pull our energies together, black music of all kinds will thrive and
we all can eat’. I end this conversation with my last intimate
question, I fancied Yahzarah as soon as I saw her on the front cover
of ‘Hear Me’, and suggested if she should do any modeling because she
is a very beautiful lady, she replied, ‘I’ve done a little but I’m
only five foot-one and I think that will kill my dream of
becoming ‘Americas Next Top Model’, (laughs out loud) but I’m open to
anything new exciting and lucrative…that’s legal and doesn’t involved
pasties and dropping it like it’s hot’. This left me, with an
impression better than I began with; Yahzarah is a strong, confident,
real and creative woman; that is much needed in this music industry.
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Matthew Daniel [Just Soul]
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Yahzarah 'Hear Me' [Keo Music]
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Sexy but also endlessly talented, with vocals that compare to the
energy of Tina Turner; and the sassiness of someone like Julie Dexter,
her style is a wonderful thing to witness. Her poetic rhymes on top of
organic soul driven tracks are also something special. ‘Hear Me’ gets
you hearing what her soul has to say, what her heart feels and also
her experiences. She puts all her business into her song writing, so
you almost feel like you know her, if you were ever to meet, her
before hand, as her music is personal and touching. Efforts are
noticed on tracks like ‘Same Page’, a timeless organic soul number,
which Yah seems to naturally give to the listener. All this is
probably due to her tight band; ‘Rooftop’ is the first personal
favourite of mine because she sound’s very cool, the instrument
arrangement, to chords, and atmosphere, is all grooved
up. ‘Blackstar’, ‘Guillotine’, ‘Laugh’, are all high standard
Funky/Jazzy songs, the interlude you will find her singing the
famous ‘Amazing Grace’, with no instruments behind her vocals, giving
you raw Yah-Za-Rah talent. ‘Natural’ is another great, Jazz influenced
song. ‘Nova’ and two others were hand picked by Soul Brother Records
in London for one of the ‘Organic Soul’ series. ‘Urgency’ is an
enjoyable number, sexually stirring lyrics over a hypnotic rim shot
and fender Rhodes. ‘Feel Me’, again, fabulous song, representing her
strong side and that she takes no shit, which is admirable. ‘Friday’ a
soulful number, pretty good attempt, nice groove, and then the album
ends in an energetic rock style number called ‘Baby Love’.
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Matthew Daniel [Just Soul]
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Yahzarah 'Blackstar' [Three Keys]
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‘Blackstar’ is the other Yahzarah album the music-lover can purchase,
and experience an album that has other songs on it but also songs from
the debut album ‘Hear Me’, which can be misleading, but it should be
noted. If you’re looking for something refreshing you don’t really get
much else, because you would have already heard it on ‘Hear
Me’. ‘Blackstar’ does have ‘One Day’, ‘Wishing You’, ‘So Amazing’, and
more. So I mean there are more offerings but over all the majority of
the record has tracks taken from the debut CD. ‘One Day’ is an R&B
sounding song, with rap at the end, the rapper reminds of Jadakiss,
who’s lyrical skills are inspirational to the listener. ‘Wishing’ is a
stunning track, one that I really feel close to, as the lyrical
content is romantic and heart felt. ‘So Amazing’, again, another love
tune, with a unique R&B vibe going on. ‘Bury It’ is probably the worst
Yahzarah song I’ve heard, out of all her songs she’s released. The
vocals are awful, they sound like a howling pack of wolfs, on top of a
confused beat, blended with hip-hop, jazz and R&B, even rock. ‘Baby’
is an interesting experimental number; I’m not too fond of it, but
whatever…it’s cool. ‘Blackstar (remix)’ has this Indian thing to it,
which is extremely refreshing and you end up nodding your head to it
while listening to it, what with the bongo drums and cool Yah vocals.
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Matthew Daniel [Just Soul]
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© 2006
Just Soul. All Rights Reserved. |
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